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Lifetime-design inspired by IBM and Ray and Charles Eames
A re-interpretation of »Powers of Tens« to make most of our seconds on this planet
The 1977 short film »Powers of Tens«, a collaboration by Ray and Charles Eames and IBM, marks a milestone.
First of all, it examples an exciting partnership between the biggest Western computer company at the time with the most progressive US-based designers. The realization and promotion of the film was a huge investment into arts and exploration, in the midst of the cold war.
Imagine Apple or Tesla asking one of the most famous designers or artists of our times, like Patricia Urquiola or Olafur Eliasson, to re-think the world together. Just for a poetic gesture.
Secondly, »Powers of Tens«, influenced thousands of kids who watched this movie at school. They were invited to realize the world as scalable. They recognized their own being in this world as infinite. Maybe those kids were even invigorated to understand that satellite cameras or other fancy technology could be used for fun projects.
